Melbourne Magento and BigCommerce experts
Customer Segmentation: why it is important? Segmentation in Magento eCommerce
Are you aware of Pareto principle also known as 80-20 rule? For marketing it says that that 80% of a business comes from 20% of its customers. ...
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Melbourne Magento and BigCommerce experts
How you can save thousands dollars on paid search advertising
No tricks, in this post you’ll find how you can easily save your business thousands dollars on paid search advertising. Moreover it will ...
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Melbourne Magento and BigCommerce experts
3 takeaways for online retailers from technology and media predictions for 2016
In this post we’ll list several most important things that merchant should take into consideration for the started year of 2016 from the ...
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Melbourne Magento and BigCommerce experts
Should online retailers have mobile-friendly website or mobile app?
This is new reality: people spend more time on mobile than on desktop today and in mobile they spend significantly (6.5x) more time in apps than ...
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Melbourne Magento and BigCommerce experts
eCommerce Customer Lifecycle diagram
I wrote a post about eCommerce business models some time ago with a promise to follow-up. In this post we’ll talk about eCommerce Customer ...
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Melbourne Magento and BigCommerce experts
Are Australian retailers over-investing in social media?
TL; DR – yes and moreover they plan to continue doing it. Wonder to understand why and what’s wrong with this? Read the rest of this ...
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